Uber goes under water at Great Barrier Reef

Uber: submarine service runs until mid-June
Uber: submarine service runs until mid-June

Rides are in partnership with Queensland tourist board.

Uber has partnered the Queensland tourist board in Australia to offer underwater adventures around the Great Barrier Reef.

The ride-share submarine service, scUber, can be booked directly through the app. Customers in Gladstone, Cairns, Palm Cove and Port Douglas are being given the opportunity to request a scUber experience in their city.

Running from 27 May to 18 June, riders will be provided with an unfiltered view of an underwater world. Each scUber experience costs $3,000 for two people, with Uber donating the proceeds to Citizens of the Great Barrier Reef.

Uber also ran a competition around the experience.

Susan Anderson, regional general manager at Uber Australia and New Zealand, said: "At Uber, we believe good things happen when people move – whether that's by getting people from A to B in their city or by making dreams come true, experiencing the world's greatest natural wonder, the Great Barrier Reef.

"We're looking forward to seeing how visitors to the Great Barrier Reef embrace this new form of movement and become advocates of the reef for years to come."

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free