Twitter's 'Flight School' is now open to brands

Twitter Flight School illustration by Oddfellows (
Twitter Flight School illustration by Oddfellows (

In latest bid to woo advertisers, social platform extends its online marketing tutorial

Two years ago, Twitter introduced an online marketing program called Twitter Flight School. Open to marketing agencies only, the program was designed to make agency partners more comfortable committing client dollars to the platform. 

This week, the social network is launching a new version of the program aimed at advertisers themselves. 

"The response was so positive that we decided to launch a version of Flight School for non-agency marketers," said Twitter Flight program manager Clodagh O’Brien in a blog post. "The new, interactive curriculum for brands is packed with exclusive consumer insights and research, in-depth product tutorials, and fresh case studies."

The new program, which is offered free of charge, consists of two different "flight path" curricula. One is aimed at top-level executives looking to build their personal brand and establish themselves as thought leaders. The other aims to help mid-level marketers "brush up" on content planning and budget allocation. Each course is available in 16 languages and takes about an hour to complete.

Twitter’s been on a tear lately, rolling out new features to lure advertisers, from high-profile launches like Moments and polls to under-the-radar functions like Instant Win, a feature it tested with Honda during the automaker’s holiday campaign. In Q3 2015, the company reported advertising revenue of $569 million, a 60% increase over the previous year. 

More than 15,000 agency employees have taken part in Flight School since its 2014 launch, according to the social network. 

Twitter already offers tips — including how to attract new followers, and budget sponsored Tweets — to brands and agencies online without signing up for the Flight School. The eLearning tool is similar to Facebook’s Blueprint, which offers courses on how to target custom audiences to read posts on Facebook and Instagram, although with fewer course options. 

Learning to use Twitter isn’t the only incentive for enrolling in Flight School. Those who complete the courses will receive "a printable certificate and an official badge to display in their email signatures or on their LinkedIn profiles," the blog post said. 

This article first appeared on

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