Twitter remains core to Super Bowl ad plans, but other platforms emerge
Brands still find value on Twitter for the Big Game – but they’re using other platforms too, as they remain wary of potential brand safety issues and ongoing turmoil.
For full access to this article, you must be a Campaign US subscriber.
Click here to view our subscription options, which now include access to the 2023 Agency Performance Review — a comprehensive analysis of agency business in the past year.
If you are already a subscriber and can't see this article: Click here to activate your subscription.
For support, please email: campaignusa.support@haymarketmedia.com or call (800) 381-0891.