The ads, created by Twitter San Francisco, simply show political figures such as Vladimir Putin (above) or Donald Trump with simply a Twitter logo and hashtag and no tagline. The same style is employed for imagery of controversial issues, such as marijuana and guns. The campaign also won a gold Lion.
McCann New York’s "Fearless girl" for State Street Global Advisors was also awarded the Grand Prix. It depicts a young girl standing up to the famous Wall Street charging bull statue and is heralded as a symbol of female empowerment. It was created by McCann for State Street Global Advisors.
Three UK agencies picked up a gold Lion: Saatchi & Saatchi London won a gold and a silver for Deutsche Telekom’s "Magenta Unleashed", while Publicis London also picked up gold and silver for Tourism Ireland’s "Door of thrones".
And in a joint entry, Adam & Eve/DDB and MediaCom shared a gold Lion for Skittles’ "Give the rainbow", in which the famously multi-coloured sweets are stripped back to white for LGBT Pride. A&E/DDB also picked up two bronze Lions for the work as the sole lead agency.
FCB Inferno was awarded a silver Lion for Sport England’s "This girl can – phenomenal women", while McCann London also picked up silver for Microsoft Xbox’s "Zombie Christmas – the real-world trailer".
Leo Burnett London picked up a bronze Lion campaign for McDonald’s "All-time favourites" outdoor ads, which show popular search terms with similar spellings for products like a Big Mac or McChicken Nuggets.
Among the US gold winners was David Miami’s "Pass the Heinz" campaign for Heinz ketchup, which was pitched in the TV show Mad Men’s Sterling Cooper Draper Pryce. The fictional agency shared the award with David.
180LA Santa Monica’s "Boost your voice" for Boost Mobile also picked up gold, as did Ogilvy New York’s "The refugee nation" for Amnesty International.