Twitter to broadcast Sky's Premier League football clips

Premier League: Live games are broadcast in the UK on Sky and BT Sport
Premier League: Live games are broadcast in the UK on Sky and BT Sport

Twitter will broadcast branded clips of live Premier League football matches for the first time this upcoming season, in a deal between the social media giant and Sky.

In the UK and Ireland, a selection of goals and key moments from every game broadcast on Sky during the season will be viewable on Twitter via the @SkyFootball account, which currently has almost 3 million followers.

The clips will be available for brands to sponsor as part of Twitter’s Amplify sponsorship offering. It is the first time Twitter has been able to secure the rights to sell Premier League clips to advertisers.

It is the latest in a number of tie-ups between Twitter and major sports broadcasters to show content on the platform. Last month it featured live highlights from Euro 2016 football matches and a behind-the-scenes stream of the Wimbledon tennis championships via Periscope.

David Gibbs, digital director of Sky Sports and Sky News, said: "We’re delighted to be working with Twitter to bring in-game clips to football fans across the UK and Ireland as part of our biggest ever season of football.

"With more than 30 million users across a variety of platforms, Sky Sports is already the number one digital destination for sports in the UK. By expanding our partnership with Twitter, we can bring even more great action to an even bigger audience."

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