"Get cheras to Cheras" by BBH Asia Pacific gives the Swedish retailer's signature goods a Mummenschanz-style workout
IKEA Malaysia has found a new use for those un-pronounceable words that grace the IKEA catalogue: inserting them into song lyrics
This music video encouraging people to get "cher-as to Cheras" for the grand opening of a new IKEA store is chock full of color and inanimate objects being bopped around by people in background-matching bodysuits. There was happy bopping along to the beat and amusement at the puny extravaganza until the twerking panda made its fuzzy entrance.
This article first appeared on campaignasia.com.