TV sports channel wraps Glasgow train in latest campaign

Setanta, the TV sports channel, has wrapped a train on the Glasgow subway with advertising for its latest campaign.

The three-month campaign, in conjunction with outdoor contractor Primesight, launched yesterday (Monday). It is aimed specifically at men, promoting Scottish and English Premier League Football, and USPGA Golf.

The train is now wrapped in the company's yellow and black design, which mimics Setanta's logo, incorporating sponsors Barclays and Clydesdale banks.

Primesight retained the £6m advertising contract for the Glasgow subway system in January, following a three-way pitch.


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