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TV planning's best of the best

From a record number of entries, these winners demonstrated that they really understand the metrics that matter at this year's Thinkbox TV Planning Awards 2019

Grand Prix: Best ongoing use of TV 

Winner: MediaCom UK for Tesco

"Beautifully articulated, it’s a wonderful piece of work showing definite progression." Richard Morris, chief executive, Initiative

Highly commended: MediaCom UK for Direct Line
Shortlist: MGOMD for Age UK and Wavemaker for Nationwide

Best use of sponsorship

Winner: Mindshare for Superdrug

"Superdrug focused on a wide range of brand and commercial objectives and smashed every one." Kerry Chilvers, brands director, Direct Line 

Shortlist: Arena Media for Emirates

Best low budget use of TV

Winner: Pintarget for SodaStream

"I like the intelligence behind the campaign, showing clever use of precision targeting." Lee Baring, head of agency trading, VCCP Media

Shortlist: Alchemy Media for Auchlochan Garden Village and WMSelect for Vagisil

Best newcomer to TV

Winner: Essence for Peloton

"Peloton took the fight away from the competition using TV. A great example to other newcomers." Gen Kobayashi, head of strategy, Ogilvy 

Shortlist: Total Media for Carabao and VCCP Media for Vinted

Best use of content

Winner: Wavemaker for Nationwide

"One of the standout moments of TV in the last six months." Mike Florence, chief strategy officer, PHD

Shortlist: MediaCom UK for Berocca and Vizeum for TSB

Best use of TV and...

Winner: MediaCom UK for Missguided

"I loved this as an idea. It did something we have not seen before." Katie Mackay-Sinclair, partner, Mother

Highly commended: MediaCom UK for Direct Line
Shortlist: OMD UK for Barclays, PHD and Adam & Eve/DDB for VW and T-ROC UM Manchester for Aldi 

Special prizes

Best collaboration

Winner: PHD and Adam & Eve/DDB for Volkswagen

"Really fun and creative, and obviously very successful." Kathi Hall, head of content, strategy and brand, Age UK

Best innovation

Winner: OMD UK for Barclays

"Rigorous TV planning, using innovative techniques in a way I’ve never seen before." Kerry Chilvers, brand director, Direct Line

Want to see more? Watch all the finalist films at

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