Grand Prix: Best ongoing use of TV
Winner: MediaCom UK for Tesco
"Beautifully articulated, it’s a wonderful piece of work showing definite progression." Richard Morris, chief executive, Initiative
Highly commended: MediaCom UK for Direct Line
Shortlist: MGOMD for Age UK and Wavemaker for Nationwide
Best use of sponsorship
Winner: Mindshare for Superdrug
"Superdrug focused on a wide range of brand and commercial objectives and smashed every one." Kerry Chilvers, brands director, Direct Line
Shortlist: Arena Media for Emirates
Best low budget use of TV
Winner: Pintarget for SodaStream
"I like the intelligence behind the campaign, showing clever use of precision targeting." Lee Baring, head of agency trading, VCCP Media
Shortlist: Alchemy Media for Auchlochan Garden Village and WMSelect for Vagisil
Best newcomer to TV
Winner: Essence for Peloton
"Peloton took the fight away from the competition using TV. A great example to other newcomers." Gen Kobayashi, head of strategy, Ogilvy
Shortlist: Total Media for Carabao and VCCP Media for Vinted
Best use of content
Winner: Wavemaker for Nationwide
"One of the standout moments of TV in the last six months." Mike Florence, chief strategy officer, PHD
Shortlist: MediaCom UK for Berocca and Vizeum for TSB
Best use of TV and...
Winner: MediaCom UK for Missguided
"I loved this as an idea. It did something we have not seen before." Katie Mackay-Sinclair, partner, Mother
Highly commended: MediaCom UK for Direct Line
Shortlist: OMD UK for Barclays, PHD and Adam & Eve/DDB for VW and T-ROC UM Manchester for Aldi
Special prizes
Best collaboration
Winner: PHD and Adam & Eve/DDB for Volkswagen
"Really fun and creative, and obviously very successful." Kathi Hall, head of content, strategy and brand, Age UK
Best innovation
Winner: OMD UK for Barclays
"Rigorous TV planning, using innovative techniques in a way I’ve never seen before." Kerry Chilvers, brand director, Direct Line
Want to see more? Watch all the finalist films at www.thinkbox.tv