TV advertising: It can turn 'average petting' to 'below par foreplay'

So says the chairman and chief creative officer of Grey London, Nils Leonard.

Chris Moyles

Most read: Chris Moyles confirmed as new Radio X breakfast host in Global rebrand

XFM will be rebranded to Radio X later this month, Global Radio has confirmed.

Campaign's Michelle Perrett writes that Radio X will launch on 21 September playing rock and guitar-based music, and will be available on the digital radio platform D1 as well as on 104.9FM in London and 97.7FM in Manchester.

Its target audience will be men aged between 25- to 44-years-old, and O2 and Gillette have signed on as commercial partners.

O2 will sponsor The Chris Moyles Show from 06.30am-10am on weekdays as well as a series of live music events at O2 venues across the UK including London, Manchester and Glasgow, to promote the rebrand.

Gillette will sponsor the rest of the day programming and have an on-air campaign running during The Chris Moyles Show from launch for three months.


Guiness surfer ad

#60yearsTVads: Grey London's Nils Leonard on ads made to move you

Continuing Marketing's series celebrating the 60th anniversary of TV advertising in the UK, Nils Leonard, chairman and chief creative officer of Grey London, reveals the ads that drew him to advertising (and elevated his sexual technique from "average petting" to "below par foreplay"); his favourite ad of all time (the clue's in the picture); and the impact he thinks technology will have on TV.

You only need look to the new wave of highly produced, beautifully crafted magazines to find inspiration. Technology hasn’t hurt print, but it has brutally murdered bad print. Technology has made print better. Better designers. Better writers. Better photographers. Better editors. All linking to online properties and moving image like never before.

Nils Leonard

Let the creative destruction begin!


Podcast host and Marketing's editor, Rachel Barnes, with digital editor Charlotte McEleny and M&C Saatchi's strategy partner, Steve Parker

Shiny new things: The Marketing Mind podcast

Hosted by Marketing editor Rachel Barnes, and produced by Somethin' Else, the Marketing Mind is a monthly podcast which explores unusual concepts and new technologies, to help marketers find some creative inspiration.

The first episode looks at artificial intelligence, featuring an interview with Bina48, a humanoid robot apparently capable of lucid, emotional conversation.

Special guest Steve Parker from M&C Saatchi also discusses the UK's first artificially intelligent ad.

Headphones at the ready: Give it a listen:


The h.Club 100

Vote early, vote often: The h.Club 100 public vote

We hope you got your nominations in for the Hospital Club's annual h.Club 100. And we hope you've already voted in each of the ten categories. If not, what are you waiting for? Here's the shortlist for the most important category (yes, we are biased): Advertising, Marketing and PR.

  1. Annette King, Ogilvy & Mather
  2. Archie Campbell, Vidsy
  3. Astrid Van Essen, MediaMonks
  4. Cat Turner, CultLDN
  5. Daniel Hirschmann, Hirsch & Mann / Technology Will Save Us
  6. Dougal Wilson, Blink Productions
  7. George Prest, R/GA London
  8. Harry Dromey, Paddy Power
  9. Hollie Newton, Sunshine
  10. Iain Tait, Wieden+Kennedy
  11. Kim Gehrig, Somesuch & Co.
  12. Mark Mason, Mubaloo
  13. Mel Exon, BBH London
  14. Misha Dhanak & Joe Sinclair, The Romans
  15. Nigel Vaz, SapientNitro
  16. Pete Robins, agenda 21
  17. Peter Dolukhanov, Nice Agency / Karmarama
  18. Raymond Chan & Simon Cenamor, FCB Inferno
  19. Sarah Wood, Unruly
  20. Steve Hatch, Facebook

There can be only one (people's choice) winner. Cast your ballot.


Lucozade's

Rugby World Cup 2015 ads: the best so far

The Rugby World Cup is just around the corner, promising thrills and spills – and that's just for our commute to Haymarket's office in Teddington.

Still, at least the tournament has delivered some stellar work to date, which Campaign has kindly rounded up for you, dear reader.

We were rather taken by this ad by DDB New Zealand for Steinlager. The brief was "to inspire New Zealand through Steinlager for the Rugby World Cup" and this was the result.

The Originals were the first New Zealand team to tour the UK, losing only one in 35 games, and the underdog story mirrors New Zealand’s hopes for the Rugby World Cup 2015. Who doesn't love an underdog?

Watch all eight Rugby World Cup ads.

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Compiled by Jonathan Shannon

Is there something you’d like us to share in 18:05? Email jonathan.shannon@haymarket.com with the details.

We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us @BrandRepublic #1805

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