Turner Broadcasting hires iCrossing to develop social strategy

Turner Broadcasting: has hired iCrossing to broaden reach of key brands in Europe including Ben 10
Turner Broadcasting: has hired iCrossing to broaden reach of key brands in Europe including Ben 10

LONDON - Turner Broadcasting System Europe has appointed iCrossing to develop a major online strategy for European social media engagement across its key brands.

iCrossing's Social Spaces Framework process will look to broaden the reach of Turner Europe's key brands, including CNN, Cartoon Network and Ben 10.

The digital agency will work with Turner to track individuals within social media environments to plan an online strategy that will include better targeting.

The process includes engaging with social media, including Facebook, Twitter, blogs and forums, by establishing principles and developing a social web "playbook" of guidelines and best practice examples.

Laurel Chamberlain, director digital at Turner Europe, said it was not enough for media owners to dabble in Facebook and Twitter "as they need to understand the implications of the social web across their business and engage our audiences on their platform of choice".

 

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free