Turkish Airlines' 2013 ad, "Kobe vs. Messi: The Selfie Shootout," has won YouTube's poll to find the most popular ad from the past decade.
The spot, which was created by Crispin Porter & Bogusky, was followed by Volkswagen’s "The Force" by Deutsch/LA, Always "#LikeAGirl" by Leo Burnett, Volvo Trucks "The Epic Split" by Forsman & Bodenfors and Dove’s "real beauty sketches" by Ogilvy Brazil.
The poll was conducted in partnership with The Webby Awards as part of YouTube’s 10-year anniversary.
YouTube created a long list of 20 ads, picked from among the website’s most-watched, and then invited people to pick their favorite in an online vote.
This article first appeared on campaignlive.co.uk.