Turkish Airlines tops YouTube's ad of the decade poll

Turkish Airlines tops YouTube's ad of the decade poll.
Turkish Airlines tops YouTube's ad of the decade poll.

The Crispin Porter & Bogusky spot led the pack as YouTube review its first 10 years

Turkish Airlines' 2013 ad, "Kobe vs. Messi: The Selfie Shootout," has won YouTube's poll to find the most popular ad from the past decade.

The spot, which was created by Crispin Porter & Bogusky, was followed by Volkswagen’s "The Force" by Deutsch/LA, Always "#LikeAGirl" by Leo Burnett, Volvo Trucks "The Epic Split" by Forsman & Bodenfors and Dove’s "real beauty sketches" by Ogilvy Brazil.

The poll was conducted in partnership with The Webby Awards as part of YouTube’s 10-year anniversary.

YouTube created a long list of 20 ads, picked from among the website’s most-watched, and then invited people to pick their favorite in an online vote.

This article first appeared on campaignlive.co.uk.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free