Turkey of the Week: VW's Cara Delevingne ad makes no sense

What does she have to do with a compact SUV?

I’m confused. Why is Cara Delevingne standing in front of this car? Has she recently bought one or did she just pause for a quick picture? And what does she have to do with a compact SUV – is this a sly comment on the size of supermodels? 

Another shot of Delevingne boasts "I am more than one thing". She is also the star of Volkswagen's TV ad, which says both she and the T-Cross are "multifaceted and versatile". A tenuous connection at best. This is a thin idea that says barely anything about the brand.

Brand Volkswagen
Agency DDB Berlin

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free