Turkey of the week: Visa "the heart" by Saatchi & Saatchi

Visa's new ad for the Olympics is this week's turkey.

Brand: Visa
Title: The heart
Agency: Saatchi & Saatchi London

James Swift isn’t hopeful for Visa’s Olympic effort: "Metronome-like consistency might be a desirable quality in a credit-card company but it doesn’t make for a watchable ad. And, thanks to the International Olympic Committee, they couldn’t even score a bit of borrowed interest by using a bona-fide Olympic athlete."

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