Turkey of the week: Transaction declined on Visa's World Cup receipt ad

Visa UK's quick turnaround tribute to Gareth Southgate hits the credit limit.

If there’s one rule of tactical press ads, it’s to strike while the iron’s hot. Where British Airways succeeded by running its "Coming home" boarding pass ad while England were still on fire, Visa failed with a similar execution in the wake of the team’s exit from Russia 2018.

Also, the copy would be better if its copy was better. "Total: 2018", for example?

When you factor in the naff PR stunt of renaming Southgate tube station as well, clearly Visa’s creative juice was all tapped out by the emotional stress of watching England.

Brand: Visa
Agency: Saatchi & Saatchi 

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free