If there’s one rule of tactical press ads, it’s to strike while the iron’s hot. Where British Airways succeeded by running its "Coming home" boarding pass ad while England were still on fire, Visa failed with a similar execution in the wake of the team’s exit from Russia 2018.
Also, the copy would be better if its copy was better. "Total: 2018", for example?
When you factor in the naff PR stunt of renaming Southgate tube station as well, clearly Visa’s creative juice was all tapped out by the emotional stress of watching England.
Agency: Saatchi & Saatchi