What happened to all those charming moments we saw when the "This stuff matters" campaign broke last year? This time we are shown mum and dad sitting (apart) at home while half-heartedly lip-syncing to music…. and that’s as vivid a description as one can muster. I fear anyone who is able to maintain interest in it for a full 30 seconds will be left as bewildered and in need of a holiday as I was.
Title: Nights in. They matter
Agency: CHI & Partners
Client: David Parslow, marketing director