Having to endure South Western Railway every day, it’s difficult to put my prejudices aside when it comes to this spot. And, in fairness, advertising something as mundane as a train service is not every creative's dream brief.
But let’s look at the evidence: a family travels around London, apparently stealing zoo creatures and historical artefacts to take on a journey to the coast. Inexplicably, they are then joined by the undead – reincarnations of Queen Elizabeth I, a World War II pilot and a medieval knight, as well as a guardsman and a spaceman (why?) for good measure. After larks on bikes and Segways, they end up eating chips on the promenade. "Great days never leave you," a jaunty voiceover informs us.
Now, I like the bizarre and the fucked-up, but I can’t get my head around this one.
Client South Western Railway