Turkey of the week: Skippy's peanut butter ad is in bad taste

Omar Oakes reckons peanut butter brand Skippy's new ad is cheap and nasty.

Imagine for one minute the thought process that may have gone into conceiving this tawdry bit of film: "hmm American brand.... peanut butter has got nuts in it... Eureka! 'Americans are nuts!'"

Perhaps anti-Americanism is accepted in some quarters as the last bastion of acceptable xenophobia in this country, let alone rehashing time-honoured stigma about mental health. But packaging such drivel in this kind of animated form just leaves me with a bitter taste that no amount of butter, sugar and palm oil could salvage. 

Brand: Skippy
Agency: BBDO


Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free