Turkey of the week: Malibu "Malibros" by Black Sheep Studios

Simon Gwynn thinks Malibu has bitten off more than it can chew with this ad starring Made in Chelsea's Jamie Laing and Andy Jordan.

Malibu’s aim is laudable: get young men to express their drinks preference with pride. But the unrelated jokes about ‘bros’ are naff. It’s trying to be self-consciously totes cringe but has just ended up being totes, totes cringe.

Brand: Malibu
Title: Malibros
Agency: Black Sheep Studios
Client: Jo Alexander, marketing manager

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free