Turkey of the Week - Lola/Lowe Madrid/Magnum

Justin Marshall is amazed by how dumb the latest spot for Magnum, by Lola/Lowe Madrid, is:

"Yet again, Magnum puts out another dud ad. I might not be the target audience for this but, seriously, who couldn't be patronised by it? A model gets very excited when her ice-cream grows back after biting into it and speed-dials the rest of her model friends to tell them. They all rush over and are agog at the news. Needless to say, everyone involved looks incredibly stupid."

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