Turkey of the week: Iceland "The Claus family" by Karmarama

Shona Ghosh finds Iceland's Christmas ad painful viewing.

Iceland has been somewhat outgunned by Marks & Spencer when it comes to introducing a Mrs Claus character, leaning uncomfortably on the trope of stay-at-home wife washing up and looking after the reindeer (and reindogs). It would have been more fun to see the concept injected with a bit of fizz.

Brand: Iceland
Title: The Claus family 
Agency: Karmarama
Client: Alison Laverick, head of marketing

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free