Where there’s a partnership to be had at Christmas, it has got to be a feel-good children’s film that even adults look forward to watching. For that reason, I commend Iceland for its partnership with Disney’s Frozen 2.
But the supermarket has missed a massive opportunity to create a film that is as warming and funny as the first Frozen film. Instead, it has ended up with some terrible acting and a bog-standard ad that reminds you that the sequel to the film is out soon.
Title "The magic of frozen"
Client Neil Hayes, marketing director, Iceland
Production company Walt Disney Animation Studios