Turkey of the Week: Huel's TV debut lacks energy

Life is busy. As this ad shows, we're all off doing something energetic like cycling or rock-climbing or skiing. But should life really be about drinking a powder mixed with water?

The cutaways from activities to real food, then back to a fun life, and then to someone drinking Huel, are cluttered and confusing, even if – as the voiceover says – "over 25 million meals" have been sold.

The fast-paced soundtrack and a voiceover explaining the product's cheapness just add to the low-grade feel. Huel clearly wants a quick hit by telling the nation that it’s cheap and easy to down one of its powders and get on with your day. 

Brand Huel
Agency And Rising


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