Turkey of the week: Facebook "Tips for spotting fake news"

Omar Oakes felt condescended to by Facebook's press ad that provided tips for spotting fake news stories.

 If anyone thought Facebook was finally willing to take its role as a media company seriously, they would be disappointed by this aesthetically bland and painfully uninformative display ad. We should expect a much less passive approach to tackling fake news from a company whose $26bn ad revenue last year was bigger than many countries’ GDP. It’s high time Facebook invested properly in ensuring it only makes money from legal content that is not intended to deceive.

Brand: Facebook
Title: Tips for spotting fake news
Agency: In-house
Client: n/s

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free