Turkey of the week: Durex, Havas London

Turkey of the week: Durex, Havas London

An emoji for condoms?

Brand: Durex
Title: #condomemoji
Agency: Havas London

James Swift thinks Durex’s new campaign is a bit limp: "Teens have created a rich language with a limited number of emojis, so if they’re not talking about condoms, it’s not because they’re crying out for an emoji. If you want to see how comfortable teens are with condoms, just search for ‘#CondomChallenge’."

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