Turkey of the week: CGON's 'cheeky chappies' ad strikes a bum note

Easy job, they said.

Knock out a cheap ‘n’ cheerful radio ad, they said. What for, I asked? Some sort of random gizmo to reduce vehicle fuel emissions, they said, but we need it to resonate with your average lager-swilling bloke on the street. You know the drill: get any old football terrace favourite and re-write the words to promote the product in kill-me-now earworm fashion.

Except, the client decided it needed to be a TV ad after all. And we didn’t have the budget to hire any talent, they said. So you’re going to have to perform the song yourself, they said. We’ll find some overalls and a garage, they said, just bring a couple of mates and have a spontaneous singalong. No matter that our "cheeky chappie" dancing is even less convincing than my half-arsed jingle.

No matter, they said. As long as it’s memorable...

Brand: CGON
Agency: Space City


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