Cadbury's latest spot features a little scoundrel sneaking some Dairy Milk Fingers for his bestie in the playground.
Now, rewind to little more than a year ago, when Mr Kipling's ad featured a little scoundrel who sneaks a cake from a party for his sister at home.
It's a fun game of spot the difference, but it seems unfortunate in an age when great creative ideas are needed more than ever.
Brand Cadbury
Agency VCCP
Campaignliveus
