Turkey of the week: Bodyform, Abbott Mead Vickers BBDO

Bodyform's campaign to create period emojis is this week's turkey.

Brand: Bodyform
Title: Femoji
Agency: Abbott Mead Vickers BBDO

Brittaney Kiefer is all for erasing the stigma around menstruation but thinks this Bodyform work has "stunt" written all over it: "Emojis are not enough to start real conversations, especially when they play to stereotypes by coming in all pink and depicting a crazed, two-faced PMS sufferer."

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free