In Turkey, Samsung extends a hand to hearing-impaired users

ISTANBUL — Samsung Electronics Turkey has reached out to hearing-impaired users with a digital film that portrays what happens when one deaf man is afforded new connections.

"Samsung Hearing Hands," created by Leo Burnett Istanbul, features a surprise for Muharrem, who uses sign language to communicate. Throughout the film, every person he encounters (seemingly by chance) communicates with him by signing. After he is led to a predetermined location, Muharrem is introduced to a video call center for the deaf.

The call center, which users can access on, offers video calls with representatives who can speak sign language.

Creating the event required a month of preparation and sign-language training for the participants, Samsung said.

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