Tumi travels the world for ambitious campaign from EP+Co

Ambition comes in the form of this chunky ad from EP+Co and Tumi. 'Latitude' is the result of 21 days of continuous production, with shooting in five countries. Alexander Skarsgard takes the helm in this James Bond-esque story of 'Toughness is Luxury.' "It took a lot of really talented people believing in doing something very unorthodox to make it all happen," said John Cornette, EVP/ECD and director of innovation at EP+Co. "Without someone like Alexander who is genuinely up for the adventure and clients believing in every leg of the journey it’s not possible."

Credits

Agency
EP
Chief Creative Officer
Executive Creative Director
Copywriter
Art Director
Motion Graphics Designer
Head of Production
Senior Content Producer
Managing Director
Account Director
Senior Account Manager
Business Manager
Brand
Vice President of Marketing & Global Support
Global Art Director
Production Company
Director
Executive Producer
Cinematographer
Focus Puller
Editorial
Executive Producer
Producer
Color
Colorist
Studio
Sound Engineer
Product VFX
Music producer
Music house