America, you’ve never had it so good.
That’s the message President Donald J. Trump is delivering with a new 30-second ad commemorating his first 100 days in office, a milestone he reached on April 29th.
"America has rarely seen such success," says the voiceover. A list of accomplishments follows: Supreme Court Justice Neil Gorsuch confirmed, 500,000 U.S. jobs created, approval of the Keystone Pipeline, business regulations slashed and the "biggest tax-cut plan in history."
If the rosy picture doesn’t match the reality Americans have experienced over the past three months, the fault lies with the media, the ad suggests. "You wouldn’t know it from watching the news," says the voiceover as the label "Fake News" appears over side-by-side pictures of NBC’s Andrea Mitchell, CNN’s Wolf Blitzer, MSNBC’s Rachel Maddow, ABC’s George Stephanopoulos and CBS’ Scott Pelley.
The $1.5 million ad buy was paid for by Trump’s re-election bid, according to the New York Times, representing a remarkably early re-entry to campaigning for a sitting US President. (The ad does not appear on the White House’s official YouTube page.)
Not surprisingly, the ad takes a rosy view of Trump’s early days. For example, there is no mention of his failed attempt to repeal and replace Obamacare, which, as a candidate, he had called his top priority; nor is there mention of the executive orders attempting to limit immigration from Muslim countries, both of which have been blocked by federal judges. And praise for the "biggest tax-cut plan in history" may seem premature given the lack of an actual bill for Congress to vote on.
Though Trump publically dismissed the significance of his first 100 days in office as "an artificial barrier," both his campaign and the White House took steps to tout his early achievements. On Saturday night, the President held a campaign rally in Harrisburg, Pennsylvania, rather than attend the annual White House Correspondents' Dinner.