Trump adds to Brexit uncertainty but he might turn out OK, says WPP boss

Looking to the future: Sorrell at the CBI (Credit: Jonathan Brady/PA Wire)
Looking to the future: Sorrell at the CBI (Credit: Jonathan Brady/PA Wire)

Sir Martin Sorrell claims Donald Trump's election had added to a growing air of uncertainty for businesses that was first caused by Brexit.

Sorrell was speaking at the Confederation of British Industry's annual conference in London yesterday (Nov. 21), and told the 1,000-strong audience: "I don't care what people say about Brexit, the vote to leave the European Union has increased levels of uncertainty among British businesses."

Earlier in the day, Prime Minister Theresa May had told British businessess they would be privy to negotiations where possible, assuming it did not prejudice the process. 

But Sorrell said that despite the government's need "to be flexible" in its negotiations, businesses needed to have more certainty about what Brexit would actually mean in pracitce.

He also said Brexit was creating anxiety among employees from EU member countries.

WPP employs roughly 200,000 people globally, and about 17,000 in the UK—with around 15 percent of the latter figure being EU nationals.

These workers are "extremely worried," Sorrell told delegates, particularly in the aftermath of home secretary Amber Rudd's suggestion that the government might force British businesses to reveal the number of foreign people they employ—even if this was abandoned.

He also said the election of Donald Trump as the next US president had caused uncertainty and concern on a global scale.

Sorrell suggested it was hard to know "what sort of Donald Trump we will get"—but added that it was bound to affect the UK.

"We have no basis of understanding what Trump will actually do. He likes to confound the cynics and he may turn out to be the best thing since sliced bread ... but we really don't know."

Sorrell did, however, suggest that Trump could be good for business in the short- to medium-term.

This article first appeared in PR Week.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free