Troy Ruhanen vows to bring disruption back to TBWA

In a crowded market and after years of drifting, TBWA had lost its edge. Now, its new president and chief executive wants to simplify everything and reclaim the 'disruption' philosophy that the creative network is known for.

by Claire Beale
Ruhanen: '"disruption” is what will give us permission to go and be a great creative agency’
Ruhanen: '"disruption” is what will give us permission to go and be a great creative agency’

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