SectorMedia / Entertainment Brands, Television brands and Technology brands
Men with performance anxiety learn to skip whole commercial breaks at once in three hilarious commercials
Apparently there are people out there who don’t like watching commercials. Even harder to believe: Some of these people have a really hard time fast-forwarding through them with a standard DVR. To accommodate these folks, TiVo is introducing Bolt, the DVR that skips whole commercial breaks with the touch of a button.
To make its point — and because TiVo appreciates irony — the company asked creative shop School (a purpose-driven ad agency under the Project:WorldWide network) to make a few commercials. Finally, the struggle to avoid seeing ads gets the crotch shot it deserves.