Trojan flogs '50 Shades of Pleasure' digital spot

 '50 Shades of Pleasure' by condom maker Trojan.
'50 Shades of Pleasure' by condom maker Trojan.

Adult accessory maker gets ready for new film based on scandalous book

The movie based on the bestselling novel by E. L. James opens on Feb. 13, but that isn't stopping condom-maker Trojan from prematurely getting in on the action.

The ad depicts a couple in relationship therapy discussing their sexual exploits. The awkard descriptions suggest that maybe the acts in the book/movie just are not for them.

The ad ends with, "Get out of the gray area, into 50 shades of real pleasure." underscoring the Church & Dwight Company brand providing something less extreme than the 2011 novel.

Campaign credits

Client: Trojan

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