TRO reports 33% turnover increase

Wyrley-Birch confident for TRO's next financial year
Wyrley-Birch confident for TRO's next financial year

The UK branch of event agency TRO has reported a turnover increase of 33% in 2013, despite a fall in profits from £1.8m to £1.7m year on year.

The company’s overall turnover for the year was £32m, up from £24m in 2012.

Net profit decreased by 2.5% from £2.07m to £2.12m. In its financial statement, the company attributed this dip to increased internal investment in future growth a new management charge.

It added its positive turnover results were down to securing new client wins from brands such as British Airways, Porsche, Acuvue and Graze, and the continuation of business from existing companies such as Nissan, Google and Tata Consultancy Services.

Michael Wyrley-Birch, chief operating officer at TRO, put much emphasis on the experiential retailing activations it has provided for clients. He stated that business with its client of 32 years, Volvo, is forecast to double in 2015, and that its contract with Vauxhall has been retained for another three years.

Wyrley-Birch also added that positive outlook can also be attributed to its staff retention record. He said: "We believe it’s our people that set us apart in the industry and we take the training and development of our people very seriously. Our Chairman Rob Allen leads our internal training programme which ensures our people have the skills to complete the job to the highest standards, constantly stay fresh and ahead of the industry.

"Our 90% staff retention is testament to the company culture of learning. Staff motivation remains high and is evidenced by the highest staff engagement scores ever in an independent survey recently where 89% agreed strongly with the statement: 'I am proud to work for my company'."

Keith O’Loughlin, chief executive officer at TRO, added: "In 2014, we have added new talent and offices to the TRO family in Sydney and Bangkok. Our Sydney office is working with a number of technology clients across Australia, including Sonos and Google. Our Bangkok office is delivering experiential events for brands like Olay.

"Our strategy is clear. We are responding to clients’ requirements for multi-country, regional and flexible solutions. As an Omnicom agency - with an extensive global footprint - we are able to adapt quickly to this growing trend, and can open up offices quickly, supported by the best local talent. Our growth is sustainable, yet ahead of the market curve."

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