How Trek Bikes helped novice riders make up their minds with digital advice

Trek Bikes--the largest bicycle manufacturer in the US--used intelligent digital advisors developed by SMARTASSISTANT to decrease decision paralysis and increase consumer purchase confidence, leading to an increase conversion.

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in


  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?