Transport for London "share the road" by M&C Saatchi

Transport for London wants to end road rage in the capital and has released a TV ad urging people to be more forgiving of one another. M&C Saatchi created the ad, which will run across TV and digital platforms. The spot shows cyclists, pedestrians and drivers getting in each other’s faces as a woman recites a poem questioning their mindset and classical music plays in the background. The work was written by Dan McCormack, art directed by Luke Boggins and directed by Yann Demange through Stink.