Trainline appoints the7stars to handle £5m media account

Trainline appoints the7stars to handle £5m media account
Trainline appoints the7stars to handle £5m media account

Thetrainline.com, the online train tickets retailer, has appointed the7Stars to handle its £5 million media business, previously handled by Vizeum.

The7Stars is believed to have won a competitive process managed by AAR involving Goodstuff and All Response Media. 

Last month, Trainline appointed Anomaly as its lead creative agency after a competitive pitch against VCCP and TBWA\London.

The appointments come ahead of an anticipated marketing drive by the online retailer following its sale to private equity firm KKR at the start of 2015, halting plans for an IPO.

Exponent, the Trainline's previous private equity owners, had held the business since 2006.

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