Trailblazers: How Direct Digital Holdings is getting multicultural publishers onto programmatic plans

Poor representation within the programmatic industry has made it difficult for diverse publishers to monetize while they battle exclusion lists and an industry that favors scale over ethics. Mark Walker shares how he’s found success championing for this to change.

by Jessica Heygate

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?