Toys 'R' Us delivers holiday tearjerker with a twist

The latest from the retailer's AWWWESOME holiday campaign packs an emotional punch

A father and son are alone during the run up to Christmas, decorating, visiting Santa, shopping for gifts. Without giving too much away, this spot, via BBDO Atlanta, is the latest from Toys ‘R’ Us AWWWESOME holiday campaign, which "highlights the moment of surprise when a little boy gets exactly what he wished for on Christmas morning," says the company. The ad will run in theaters and on TV throughout December, and will live on the retailer’s social channels.