Toyota 'How Great I Am' by Saatchi & Saatchi LA

Paralympic medalist Amy Purdy stars in one of Toyota's two Super Bowl spots

Toyota will lead the first-quarter ads in the Super Bowl on 1 February with a spot featuring the Paralympic medalist Amy Purdy and the voice of Muhammad Ali.

Saatchi & Saatchi Los Angeles created the ad, in which the snowboarder Purdy is shown training and dancing, as well as driving a Toyota. Ali’s "I’m so mean, I make medicine sick" speech plays in the background.

The spot, which promotes the Camry model car, is part of Toyota’s "one bold choice" campaign.

Campaign credits

Client: Toyota
Agency: Saatchi & Saatchi LA

This article first appeared on campaignlive.co.uk.

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