Toyota will lead the first-quarter ads in the Super Bowl on 1 February with a spot featuring the Paralympic medalist Amy Purdy and the voice of Muhammad Ali.
Saatchi & Saatchi Los Angeles created the ad, in which the snowboarder Purdy is shown training and dancing, as well as driving a Toyota. Ali’s "I’m so mean, I make medicine sick" speech plays in the background.
The spot, which promotes the Camry model car, is part of Toyota’s "one bold choice" campaign.
Agency: Saatchi & Saatchi LA
This article first appeared on campaignlive.co.uk.