If you recall your high-school chemistry education, hydrogen is the most abundant element in the universe.
So why shouldn't it be the fuel for our cars? That's the question Droga5 is asking in a series of videos for Toyota.
The automaker is unveiling its hydrogen-fueled Mirai model this autumn.
The video takes to task critics who call hydrogen fuel bullsh*t compared to conventional fossil fuel by showing that yes, hydrogen is in cow manure.
As an engineer shows, a car can run on bullsh*t.
Campaign credits
Agency: Droga5
Client: Toyota
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Creative Director: David Gibson
Creative Director: Nathan Lennon
Digital Designer: Devin Croda
Art Director: Daniel Sumarna
Copywriter: Bryan Wolff
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: David Gonzales
Strategy Director: Lee Sunga
Strategist: Emily Mulvey
Head of Communications Strategy: Colleen Leddy
Communications Strategist: Parks Middleton
GM/Head of Account Management: Susie Nam
Group Account Director: Steven Panariello
Account Director: Bola Adekoya
Account Manager: Dave Murphy
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Bill Berg
