The spot by Saatchi & Saatchi and Dentsu chronicles Long's rise from orphan to becoming a champion swimmer.
Toyota spotlighted the inspiring story of 13-time Paralympic champion swimmer Jessica Long in its motivational Super Bowl spot. In the clip, an orphanage tells Long’s adoptive parents that her legs will need to be amputated due to fibular hemimelia. The doctor warns that Long’s life "won’t be easy," alongside clips of Long swimming as an adult. "It might not be easy, but it’ll be amazing. I can’t wait to meet her," Long’s mom replies. The ad ends with the tagline, "We believe there is hope and strength in all of us."