Toyota 'Father's Day Redo' by Saatchi LA

Making us all feel bad for ignoring Father's Day

Quick question: What did you do last Father's Day?  Can't remember? Well neither can anyone interviewed in this new Web video for Toyota.

The automarker and Saatchi LA take to the streets in "Father's Day Redo," asking people what they got Dad last year, or what they did for him, pointing out along the way that Americans typically spend $7.4 billion less on Father's Day than they do on Mother's Day. The result is a lot of guilt, followed by heartwarming calls to Dad, just to say thanks.

One of the people featured is a California man who hasn't been with his dad for Father's Day since he was 12. The film ends with him flying to Wyoming to celebrate his dad— the only time a Toyota product is shown.

Toyota's Super Bowl ad also featured father and child relationship, showing the moments shared with a Camry.

Credits

Copywriter
ACD/Art Director
Executive Director of Integrated Production
Director of Content Production
Senior Content Producer
Production Coordinator
Group Account Director
Account Director
Management Supervisor
Account Executive
Director of Public Relations Nick Ammazzalorso
Product Information Specialist
Strategic Planning Director
Management Supervisor Social Media
Engagement Manager, Social Media
Executive Communications Director
Media Director
Associate Communications Director
Senior Project Manager
Account Director, Social Media
Business Affairs Director
Senior Business Affairs Manager