AgencyThe Martin Agency
SectorTelecom / Utilities brands, Technology brands and Mobile phones
Tongue-in-cheek campaign compares a ridiculous stroller with elaborate cell phone plans
Earlier this summer, TracFone Wireless Inc. company Total Wireless targeted families with a spot by The Martin Agency featuring a dad and his baby. The real star of the ad was a souped-up stroller.
The stroller, Latot, is a stand-in for phone plans with all kinds of bells and whistles that most people don't need. A supporting website latotstroller.com and web film for the over-the-top toddler accessory elaborates on the frivolous features.
Featuring a baritone narration similar to too many car commercials, the voiceover explains the refrigerator and custom sandcastles that are selling points of the stroller.