Tostitos 'Every Chip Gets a Dip' by Goodby Silverstein & Partners

Erik Estrada makes the cut.
Erik Estrada makes the cut.

Snack maker gives away dip in online promotional campaign

If it's not on your calendar already, Monday is National Chip and Dip Day. While the "holiday" will not get you a day off work, it could get you free dip from Tostitos in a campaign by Goodby Silverstein & Partners.

The Pepsi-owned snack brand is giving free dip to everyone in the US named Chip. They are also extending this to anyone in a city named "Chip" such as Chippewa Falls, Minn., and other "chip-esque" cities.

Website lets the "Chips" of the nation apply. The site also spells out the loose requirements for "chip-ness" such as "a note from your mom, ANYTHING."

An announcement video for the campaign features NFL coach Chip Kelly, who starred in previous spots for the company.

Campaign credits

Client: Tostitos
Agency: Goodby Silverstein & Partners

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