Topshop to host 'secret pop-up gigs' for Kate Bosworth collection

Topshop: music-festival inspired fashion range
Topshop: music-festival inspired fashion range

Topshop will put on "secret pop-up gigs" around the world this summer to push its music-festival inspired fashion range designed by Hollywood star Kate Bosworth.

A short interactive film starring Bosworth and directed by Michael Polish is running on and social platforms, with the retailer hosting a competition to give away tickets to the secret gigs.

Invitations will be given away at random to customers shopping in-store or on mobile and tablet devices, with additional tickets being available to win via online competitions.

The campaign creative is based around ‘the discovery of music’ and will focus on the outfits designed by Bosworth, some of which she wore at the Coachella music festival earlier in the month.

Customers shopping in-store will be able to access additional content from the campaign by using the Shazam app on tracks playing in Topshop stores.

Additional content includes an interactive festival guide hosted on that will preview festivals from around the world including Glastonbury and Lollapalooza. 

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free