Top ten ads of the week: Argos takes top spot as Christmas battle intensifies

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

This week's most recalled ad comes from Argos, with rival retailer Currys PC World behind in second place and Littlewoods completing the top three.

The Christmas advertising battle intensifies elsewhere, with Lidl entering at number seven, two places higher than fellow German grocer Aldi.

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 58%

Brand: Currys/PC World

Agency/TV Buyer: M&C Saatchi/Walker Media

Recall: 47%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 42%

Brand: Virgin Media

Agency/TV Buyer: BBH/Fifty6

Recall: 39%

Brand: Asda

Agency/TV Buyer: Saatchi & Saatchi/Carat

Recall: 36%

Brand: Isme

Agency/TV Buyer: St Lukes/OMD

Recall: 34%

Brand: Lidl

Agency/TV Buyer: TBWA\London/M2M

Recall: 30%

Brand: Lotto

Agency/TV Buyer: AMV BBDO/OMD UK

Recall: 28%

Brand: Aldi

Agency/TV Buyer:  McCann Manchester/UM Manchester

Recall: 26%

Brand: AXA

Agency/TV Buyer: Kitcatt Nohr Digitas/Arena

Recall: 26%

Adwatch research was conducted from 21 - 25 November 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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