Top ten ads of the week: Argos aliens this week's most recalled ad

Top ten ads of the week: Argos aliens this week's most recalled ad

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

This week's most recalled ad is from Argos, with its loveable alien characters celebrating a new arrival.'s latest is in second place, followed by ads for Sky TV and Aldi. 

Top ten ads of the week
  Brand Agency/TV buyer Recall %
1 Argos CHI & Partners/Mindshare 68
2         VCCP/Zenith Optimedia 64
3 Sky TV Brothers & Sisters/Mediacom 56
4 Aldi McCann Manchester/UM Manchester           41
5 BT (Sport Digital TV) AMV BBDO/Maxus 39
6= Alpen Bartle Bogle Hegarty/Walker Media 38
6=     National Lottery AMV BBDO/OMD UK 38
8 Halifax Adam & Eve DDB/MEC 34
9 Mother/Initiative 31
10 Currys & PC World M&C Saatchi/Walker Media 27

Adwatch research was conducted from 1 - 5 August 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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