The campaign also won the Best use of Innovation in outdoor.
Posterscope also took awards in Best Use of Outdoor in Multimedia for the ‘Skyfall’ DVD release with Vizeum, and Best Use of Continuity with Coca-Cola’s #shareacoke campaign, with Vizeum, MediaCom and Liveposter.
Chris Pelekanou, commercial director at Clear Channel UK, said: "It’s been another great year for outdoor advertising, which was full of fantastic innovation and creativity. This year’s winners really were the best-of-the-best. By putting brilliant planning at the front end of their campaigns, they reached the right people in the right places at the right moments."
Best Use of Digital was won by ‘Google Outside’ by Talon, OMD International, R/GA London and Grand Visual, while Microsoft Office 365’s ‘Work from anywhere’ by UM London and Rapport took the Best Use of Multiple Formats award.
Philip Smith, head of content solutions and studio at Brand Republic, who chaired the judging, commented: "Every year the entries push the boundaries further in terms of scope and innovation. The huge advances in the opportunities that outdoor and DOOH offer have led to planners really thinking creatively and coming up with some fantastic, well-executed campaigns."
For the full list of winners and commended entries, visit www.clearchannel.co.uk/planningawards.
Best use of outdoor in multimedia
Fox Home Entertainment, Skyfall, "Skyfall DVD" by Posterscope and Vizeum
Highly commended: #scrabblechallenge for Mattel by Posterscope, Carat, Liveposter and Oakwood
Best use of multiple formats
Microsoft, Microsoft Office 365, "work from anywhere" by UM London, Rapport
Highly commended: Virgin Trains, "Fly Virgin Trains" by Manning Gottlieb OMD
Best use of digital
Google, "Google outside" by Talon, OMD International, R/GA London and Grand Visual
Highly commended: Mini, "Mini not normal" by Posterscope, Vizeum, Iris, Liveposter and Koffeecup
Best use of innovation in outdoor
British Airways "#lookup" by OgilvyOne and Posterscope
Best use of continuity in outdoor
Coca-Cola, "#shareacoke" by Posterscope, Vizeum, MediaCom and Liveposter
Highly commended: BT, BT Sport, "channel launch" by Posterscope and Liveposter
Grand prize winner
British Airways "#lookup" by OgilvyOne and Posterscope
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